I help mission-oriented organizations develop their brands, improve their products, and tell their stories.
I’m Sara, a multifarious writer, brand strategist, researcher, and lifelong learner.
Over the last 20 years, I’ve written in virtually every medium, ranging from app microcopy to long-form white papers. Most recently, I was Vice President of Brand Voice at One Drop, leading an eclectic team of marketing, product, and content writers to reimagine what’s possible for people living with diabetes and chronic health conditions.
With agency and in-house experience, I understand what it means to support a client and be a client. This helps me be a more efficient and empathetic contributor on both sides.
I’m happy as an individual contributor or a team leader. In either capacity, I strive to foster healthy collaboration and a spirit of abundance. I believe that how we get somewhere is as important as where we end up.
I live in Brooklyn, NY with my fiancé, Alex, and eccentric cat, Harvey. A passion for personal growth and understanding how the world works drives me personally and professionally. I received my BA cum laude in comparative literature from Smith College. In my spare time, I’m pursuing an MA in anthropology at Hunter College to better understand what makes us human.